EXPERIENCE

NOBODY’S CHILD

Leading the design and creative of all NC’s global communications, working closely with the marketing team to innovate and
develop our templates across all digital channels

Collaborating with the development team to align on broader campaigns and creative to ensure a seamless cross-channel customer flow.

WAITROSE & PARTNERS

Lead the online campaign for the No.1 Waitrose & Partners re-brand across all digital channels including the app and display

Managed a team of 3 juniors and supported their design process from initial concepts through to final delivery

Collaborated with the UX/UI development project teams to deliver imagery for the new iPad & tablet viewer for the App

Created a photography style guide for the Florist website to ensure art directors and photographers digital execution adhered to brand guidelines

Lead the mobile optimisation of product imagery across exIstIng & new packaging onsite to improve click through rates and drive sales

John Lewis & Partners

Producing accurate, web-ready designs and code for the eCommerce site, mobile platforms, email and apps

Ensuring all marketing and brand activity is executed according to brand guidelines across every touch point

Implementing concepts and designs based on senior designer’s, campaigns and weekly BAU briefs including AB testing, video preparation and layout & grid structures

Maintaining studio team processes and workflow documents, with a methodical approach to archiving images and artwork

Managing the daily web inbox executing text, code and image amendments, fixing colours, typography, and inconsistencies

THE WHITE COMPANY

Performing visual assessment on images for each season choosing best selects based on aesthetics, composition, styling, conceptual legibility.

Monitoring the TWC website and executing updates, error corrections, thumbnail changes, keeping the site current 

Working closely with the design & shoot team to ensure web guidelines are being met, and that all online photography requirements are communicated, understood and produced in a timely manner

Retouching images within Photoshop and organising web repro requests ensuring all images are optimised for the website

Working with the web designers to execute image banners, template mock-ups, homepage & landing page refreshes as required, including researching competitor websites

Using Scene 7 software, uploading new images, exporting old imagery, creating imagesets, swatches and maintaining the image catalogue and video asset updates

Evans Arcadia 

Supporting the Brand Projects, Visual Communications & Layout Planning Managers with administration/tasks including raising PO’s for equipment and fixtures, assisting with trend pages and preparing scope packs for store visits

Creating various visual communications & POS material including photo guide packs, boards, and fashion must have pages for stores including image manipulation, drawings & superimposing

Re-designed and maintained the brands Graphics Library, amending artwork, loading onto the intranet, organising printing and distribution to stores 

Creating mock-ups including newsletters, leaflets & creating marketing artwork for store openings and closures

Updating the critical path and status report, circulating weekly to head office and field team members

Acting as a point of contact for field teams, supporting centrally the delivery of all projects and resolving problems